Small Miracle Like No Other

Posted on: 3 July 2009 by (1 Comment)

Sri Lanka has officially re-branded itself, from a tourism perspective at least….

small-miracle

I was a fan of their last slogan ‘Sri Lanka: a land like no other’ because it frequently struck me as being true, albeit perhaps not in the way it had been meant!

land-like-no-other-logo

The new brand identity, launched last week, is ‘Sri Lanka: Small Miracle’.

Despite my own cynicism surrounding the idea of trying to sum up a country in a couple of words, I have decided that I actually like this one too as the more time I spend here, the more miraculous it becomes.

A new video was also launched at the promotion even in Colombo which shows some of the many faces of the island.

Tom Armstrong

Tom Armstrong is one of the founding members of Experience Travel, having first fallen in love with Sri Lanka in 1999. He was in the country at the time of the 2004 tsunami, which prompted him to found the Aid Sri Lanka Foundation. Tom also spent time living in Thailand, and has travelled extensively throughout Laos, Cambodia, and Vietnam. He is one of several investors in The Mudhouse, Anamaduwa.

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One Response

  1. Sri Lanka Government offended by Small Miracles « Travel News from South East Asia says:
    August 4, 2009 at 1:20 pm

    [...] designed to boost tourism in the country following the end of the three decade old civil war. We reported the move in this blog and said, like most people who we spoke to, that we actually thought it was pretty good and [...]

    Reply

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